Brands we love to hate: An exploration of brand avoidance
Year of publication: |
2008-06-11
|
---|---|
Authors: | Lee, Michael Shyue Wai |
Other Persons: | Denise Conroy (contributor) ; Judy Motion (contributor) |
Publisher: |
Auckland |
Subject: | Brand avoidance | Anti-consumption | Grounded theory | Consumer resistance | Disatisfaction | Undesired self |
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