fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … have developed programs that generate significant GHP sales. This benchmarking study concludes that there are three factors …

, acquisition, marketing, and conservation of electric power. The generation revenue requirement includes: recovery of the Federal … (EN); other power purchase expenses, such as short-term power purchases; power marketing expenses; cost of transmission …

Book serves as a benchmark for annual BPA determinations made pursuant to its regional power sales contracts. Specifically … sales contract subscription process. The White Book compiles information obtained from several formalized resource planning …, for which BPA is the marketing agency; and (2) the larger Pacific Northwest regional power system, which includes loads …

The market entry, sales, and employment data presented in this paper suggest that ERIP has been able to efficiently …

products. The publication provides statistics on crude oil costs and refined petroleum products sales for use by industry … price, the f.o.b. and landed cost of imported crude oil, and the refiners' acquisition cost of crude oil. Sales data for …

effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and … program design features that might improve customer response and renewable energy sales. This report analyzes actual utility …-up options available, program marketing efforts, and ancillary benefits offered to participants. …

sales, participants, participation rates, and new renewable energy capacity supported. It presents data on various aspects … of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers. …

products and services to the institution. The project required a plan and marketing strategy that would drive attention to the … monthly reports on sales and operating costs also had a positive impact. …

The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined … petroleum products. The publication presents statistics on crude oil costs and refined petroleum products sales for use by …. Refined petroleum product sales data include motor gasoline, distillates, residuals, aviation fuels, kerosene, and propane …

partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales … marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and … marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic …