American buying houses in Britain
Reports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US executive of British exporting in this area. Suggests that lessons can be learned in this area of exporting which can be applied elsewhere in other marketing areas.
Year of publication: |
1968
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Authors: | Salkud, Martin |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 2, p. 110-117
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Publisher: |
MCB UP Ltd |
Subject: | Housing | Department stores | USA | United Kingdom | Sales | Marketing | Export |
Saved in:
Online Resource
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