Kinderis, Remigijustestas - 2008
The failure rate of new service projects is high, because the knowledge about how innovations should be developed is … limited. In the last decade, several studies have investigated the success factors associated with service innovations (e ….g., Atuahene-Gima, 1996; de Brentani, 2001; Storey and Easingwood, 1998). However, no research in new service development (NSD) has …