Showing 1 - 10 of 126
The new product development (NPD) process has been long conceptualized as an intense information processing task, yet several questions about the role of information in shaping NPD decisions remain open. For instance, the persistent representation of NPD decisions as a single decision-maker...
Persistent link: https://www.econbiz.de/10009475973
the principles of key NPD success factors were found to be in place in the SMEEs in the Western Cape. All the managers who … that their existence was meant to satisfy the needs of their customers. Those managers also showed that they knew exactly …
Persistent link: https://www.econbiz.de/10009447179
Businesses today face intense international competition, a heightened pace of development and shortened product life cycles. As a result, many researchers recommend firms collaborate and partner with other firms to succeed. With over a decade of research examining alliances and inter-firm...
Persistent link: https://www.econbiz.de/10009475020
Customers play an active role throughout the marketing process. This dissertation concerns itself with customer's co-creation of value for self (co-production) and for other customers (co-consumption) during service production and delivery. With the servuction system as its overarching...
Persistent link: https://www.econbiz.de/10009475086
The study is based on a questionnaire survey of 117 Irish software firms. It finds no systematic relation between product lead time and acquisition of first external funds in new technology-based firms (NTBFs). Contrary to the stage model's predictions, these firms are just as likely to secure...
Persistent link: https://www.econbiz.de/10009475708
The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship...
Persistent link: https://www.econbiz.de/10009475745
This research was initiated in the belief that new product development requires the integration of diverse knowledge located in different units or organizations. In recent decades, evolutionary scholars have emphasized the importance of coherent systems and regional scientists have highlighted...
Persistent link: https://www.econbiz.de/10009475959
Personas, fictional user profiles based on research data, have gained popularity in the design field over recent years. These profiles include names, personalities, behaviors, and goals that are representative of a unique group of individuals. This paper examines the creation and utilization of...
Persistent link: https://www.econbiz.de/10009475974
Operations strategies, whether prompted by competitive or regulatory forces, can greatly impact firm performance. While operations strategies cover a wide spectrum of issues - supply chain management, technology choice, capacity allocation, etc. - this dissertation focuses on two such issues,...
Persistent link: https://www.econbiz.de/10009476010
In this study, we present novel statistics on the patenting in US manufacturing and new evidence on the question of what happens when firms patent. We do so by creating a comprehensive firm-patent matched dataset that links the NBER patent data (covering the universe of patents) to firm data...
Persistent link: https://www.econbiz.de/10009476587