Showing 1 - 10 of 609
://www.jmir.org/2003/4/e33/ ] Background: Many consumers use the Internet to find information about their medicines. It is widely … consumers are important for selecting and assessing this information. The way consumers choose and evaluate information on … March to May 2003 with consumers who had used the Internet for information on medicines. Verbatim transcripts of the group …
Persistent link: https://www.econbiz.de/10009455225
With the increasing interest in business relationship issues, relationship value has emerged as an important aspect. What makes a business relationship valuable for the standpoint of the customer has become critical for supplier. The present paper reviews the alternative conceptualizations and...
Persistent link: https://www.econbiz.de/10009482206
Purpose ? The aim of this paper is to examine the process of change in an Australian not-for-profit organization, from a cash-based to an accrual-based accounting system. Its particular focus is the relationship between the image portrayed by accrual accounting adoption and the technical...
Persistent link: https://www.econbiz.de/10009483297
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and...
Persistent link: https://www.econbiz.de/10009478808
Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and …
Persistent link: https://www.econbiz.de/10009458977
restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage … in more compensatory decision processes when interactive restructuring tools are available. Consumers also increase their … by the types of tools that marketers make available to consumers. Part two of the dissertation explores the effects of …
Persistent link: https://www.econbiz.de/10009476143
We propose a model of search term selection process based on our empirical study of professional searchers during the pre-online stage of the search process. The model characterizes the selection of search terms as the navigation of different discourses. Discourse refers to the way of talking...
Persistent link: https://www.econbiz.de/10009431138
The reliability of Critical Infrastructure is considered to be a fundamental expectation of modern societies. These large-scale socio-technical systems have always, due to their complex nature, been faced with threats challenging their ongoing functioning. However, increasing uncertainty in...
Persistent link: https://www.econbiz.de/10009438028
This study is conducted within the IS-Impact Research Track at Queensland University of Technology (QUT). The goal of the IS-Impact Track is, “to develop the most widely employed model for benchmarking information systems in organizations for the joint benefit of both research and practice”...
Persistent link: https://www.econbiz.de/10009438110