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The Measure of a Marketer: Analyzing the Value of Certification in Direct Marketing
Gallucci, Kaitlin T. - 2010
This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of … Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of … achievement for marketers. Thus, there is a lack in understanding and measurement in terms of standards in Marketing and what …
Persistent link: https://www.econbiz.de/10009463627
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Development of a student business application database
Johnson, De'Tishaa - 0000
ONYX ONE is a nonprofit organization that provides under-privileged youth under the age of 18 and underserved communities exposure to computer and technology training that would otherwise not have the ability to gain such knowledge. In addition to class based learning, other resources are...
Persistent link: https://www.econbiz.de/10009467459
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Data Logistics and the CMS Analysis Model
Managan, Julie E. - 2009
The Compact Muon Solenoid Experiment (CMS) at the Large HadronCollider (LHC) at CERN has brilliant prospects for uncovering newinformation about the physical structure of our universe. Soonphysicists around the world will participate together in analyzing CMSdata in search of new physics...
Persistent link: https://www.econbiz.de/10009431142
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Optimal privacy-aware path in hippocratic databases
Li, Min; Sun, Xiaoxun; Wang, Hua; Zhang, Yanchun - 2009
Privacy becomes a major concern for both customers and enterprises in today's corporate marketing strategies, many …
Persistent link: https://www.econbiz.de/10009479711
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Privacy-aware access control with generalization boundaries
Li, Min; Wang, Hua; Plank, Ashley - 2009
[Abstract]: Privacy is today an important concern for both data providers and data users. Data generalization can provide signicant protection of an individual's privacy, which means the data value can be replaced by a less specic but semantically consistent value and the personal information...
Persistent link: https://www.econbiz.de/10009479818
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Current developments of k-anonymous data releasing
Li, Jiuyong; Wang, Hua; Jin, Huidong; Yong, Jianming - 2006
Disclosure-control is a traditional statistical methodology for protecting privacy when data is released for analysis. Disclosure-control methods have enjoyeda revival in the data mining community, especially after the introduction of the k-anonymity model by Samarati and Sweeney. Algorithmic...
Persistent link: https://www.econbiz.de/10009479851
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Trust-based access control for privacy protection in collaborative environment
Li, Min; Wang, Hua; Ross, David - 2009
Privacy has been acknowledged to be a critical requirement for many business environments. A variety of uncertainty and mutability poses challenges when sharing resources must happen in collaborative environment. Therefore, the definition of an efficient access control model, based on which...
Persistent link: https://www.econbiz.de/10009479869
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Achieving P-sensitive K-anonymity via anatomy
Sun, Xiaoxun; Wang, Hua; Li, Jiuyong; Ross, David - 2009
Privacy-preserving data publishing is to protect sensitive information of individuals in published data while the distortion ratio of the data is minimized. One well-studied approach is the K-anonymity model. Recently, several authors have recognized that K-anonymity cannot prevent attribute...
Persistent link: https://www.econbiz.de/10009479870
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Injecting purpose and trust into data anonymisation
Sun, Xiaoxun; Wang, Hua; Li, Jiuyong - 2009
Most existing works of data anonymisation target at the optimization of the anonymisation metrics to balance the data utility and privacy, whereas they ignore the effects of a requester’s trust level and application purposes during the data anonymisation. Our aim of this paper is to propose a...
Persistent link: https://www.econbiz.de/10009479871
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Provenance-based trustworthiness assessment in sensor networks
Lim, Hyo-Sang; Moon, Yang-Sae; Bertino, Elisa - 2010
As sensor networks are being increasingly deployed in decision-making infrastructures such as battlefield monitoring systems and SCADA (Supervisory Control and Data Acquisition) systems, making decision makers aware of the trustworthiness of the collected data is a crucial. To address this...
Persistent link: https://www.econbiz.de/10009430286