Using data mining and datawarehousing techniques
Year of publication: |
1999
|
---|---|
Authors: | Forcht, Karen A. ; Cochran, Kevin |
Published in: |
Industrial Management & Data Systems. - MCB UP Ltd, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 99.1999, 5, p. 189-196
|
Publisher: |
MCB UP Ltd |
Subject: | Database marketing | Data storage | Database management | Data collection | Direct marketing | Marketing |
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