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Culture formation and endogenous cultural distance
Pichler, Michael - 2008
. Additionally, they can invest into the success that their displayed culture has in the socialization process of their children. We … cultural group. Furthermore, they will always invest into their socialization success. Nevertheless, these investments are …
Persistent link: https://www.econbiz.de/10009452550
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The economics of cultural formation of preferences
Pichler, Michael - 2010
preferences process is endogenized as resulting out of optimal parental socialization decisions. This framework thus endogenously …
Persistent link: https://www.econbiz.de/10009452567
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Culture Clash: The Corporate Socialization Process Meets Non-Congruent Organization Subcultures
Novak, Sharon; Fine, Charles H. - 2002
The literature on organization socialization suggests characteristicsassociated with strong organization culture. Key … exhibiting astrong culture and socialization process will likely elicit participant behavior thatis highly congruent with the … tosuggest an enrichment of this theory. We argue that Saturn fulfills all therequirements of a strong culture and socialization …
Persistent link: https://www.econbiz.de/10009432811
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Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
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A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Grocery product pricing and Australian supermarket consumers : gender differences in perceived importance levels
Mortimer, Gary; Weeks, Clinton - 2011
Grocery shopping is an essential and routine activity. Although long regarded the responsibility of the female spouse, modern social and demographic shifts are causing men to become more engaged in this task. This is the first study to analyse gender differences with respect to the criterion of...
Persistent link: https://www.econbiz.de/10009438018
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New variational Bayesian approaches for statistical data mining : with applications to profiling and differentiating habitual consumption behaviour of customers in the wireless tel...
Wu, Burton - 2011
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
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The Boycott Model of Foreign Product Purchase: An Empirical test in China
Smith, Malcolm; Li, Qianpin - 2010
The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. This paper uses a mail survey to examine the relationships among six constructs in a boycotting issue context, in order to explore...
Persistent link: https://www.econbiz.de/10009440812