Effects of social variables on urban children's consumption attitude and behavior intentions
Year of publication: |
2008
|
---|---|
Authors: | Abdul Rahman, Mohd K. ; Abdul Rashid, Zabid ; Othman, Nor ; Abu Bakar, Ainul Z. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 1, p. 7-15
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Children (age groups) | Consumer behaviour | Socialization |
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