Rahman, Syed H. - University of Western Sydney; University of Western Sydney; … - 2006
product marketers in Bangladesh. For the second, a survey was carried out among 200 Bangladeshi retail customers. Overall, the … customers. On the other hand, being members of a collectivist culture, Bangladesh retail customers see value of RM, though … good or service is in short supply, which is often the case with many services in developing countries like Bangladesh. …