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) operating in Bangladesh. Based on interviews with senior managers responsible for CSR, the paper demonstrates that CSR … global importance of climate change issue, a crucial issue for Bangladesh too, being environmentally responsible didn't seem …
Persistent link: https://www.econbiz.de/10009481662
product marketers in Bangladesh. For the second, a survey was carried out among 200 Bangladeshi retail customers. Overall, the … customers. On the other hand, being members of a collectivist culture, Bangladesh retail customers see value of RM, though … good or service is in short supply, which is often the case with many services in developing countries like Bangladesh. …
Persistent link: https://www.econbiz.de/10009482158
Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...
Persistent link: https://www.econbiz.de/10009448098
To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...
Persistent link: https://www.econbiz.de/10009448811
Public water utilities have increasingly turned to increasing block rate price structures to reduce water consumption and signal the high environmental costs of water supply. Hsu evaluates the impact of a new and substantially higher price block added to the existing block rate price structure...
Persistent link: https://www.econbiz.de/10009460795
To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...
Persistent link: https://www.econbiz.de/10009429467
With the recent development of technology to classify beef for tenderness, it is now possible for packers and retailers to market brands of beef known to be consistently tender. The present experiment was conducted to determine consumer impressions of Tender Select, a model beef brand comprised...
Persistent link: https://www.econbiz.de/10009429525
Post-harvest apple treatment with 1-methylcyclopropene (1-MCP) was previously found to inhibit fruit ripening but also to inhibit the production of volatile compounds that contribute to apple flavor. The first objective of this study was to determine if consumers could distinguish 1-MCP treated...
Persistent link: https://www.econbiz.de/10009429535
After gaining independence from Pakistan in 1971, the Bangladesh state moved from a mainly state-managed sector to a … the mid-1970s to later become the most lucrative export earner for Bangladesh, underlining the fact that it has become an … rural areas of Bangladesh. This is socially significant because, for the first time, it marked the entry of Bangladeshi …
Persistent link: https://www.econbiz.de/10009434856
a sample survey of exporting firms drawn from three major export oriented industries in Bangladesh. Structural Equation …
Persistent link: https://www.econbiz.de/10009438169