Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...

Surveys have been used since time immemorial to collect raw data for the production of information in a variety of contexts. The main tool for conducting surveys has been questionnaires, mainly because they are relatively easy to administer and can be used to efficiently gather sufficient data...

Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer...

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...

Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...

The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using survey data from 1,026 farmers, food processors and retailers in two commodity sectors (meat and cereals) and five different EU countries (Germany, United Kingdom, Ireland,...

Conventional statistical methods assuming data sampled under simple random sampling are inadequate for use on complex survey data with a multilevel structure and non-independent observations. In structural equation modeling (SEM) framework, a researcher can either use the ad-hoc robust sandwich...

Two Monte Carlo studies were conducted to investigate the sensitivity of fit indices in detecting model misspecification in multilevel structural equation models (MSEM) with normally distributed or dichotomous outcome variables separately under various conditions. Simulation results showed that...

This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of brand loyalty. The purpose of this study is to examine the relationship between self-image and functional image toward brand coffeehouses. In addition, this study specifically identifies positive...