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~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
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B-to-B-Marketing
Theorie
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
41
Konsumentenverhalten
41
Customer value
29
Kundenwert
29
Marketing management
29
Marketingmanagement
29
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19
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Kumar, V.
22
Reinartz, Werner J.
4
Venkatesan, Rajkumar
3
Cosguner, Koray
2
Kumar, Ajay
2
Kumar, Vikas
2
Luo, Anita
2
Rajan, Bharath
2
Sharma, Amalesh
2
Ulaga, Wolfgang
2
Zhang, Xi Alan
2
Beckmann, D.
1
Berkmann, Manuel
1
Bhagwat, Yashoda
1
Bharadwaj, Sundar G.
1
Bohling, Timothy
1
Chintagunta, Pradeep K.
1
Cohen, Greg S.
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Kim, Kihyun Hannah
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Kotabe, Masaaki
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Krafft, Manfred
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1
Leone, Robert P.
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Petersen, J. Andrew
1
Reinartz, Werner
1
Rountree, Carey
1
Rust, Roland T.
1
Shams, S. M. Riad
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Journal of marketing
5
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Homo oeconomicus
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
British journal of management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing research
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Journal of world business : JWB
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MIT sloan management review
1
Mathematical population studies : an international journal of mathematical demography
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1
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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2
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
3
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
4
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
5
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
6
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
7
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
8
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
9
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
10
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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