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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"United States"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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The Politz Papers : science and truth in
marketing
research
Politz, Alfred
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1990
Persistent link: https://www.econbiz.de/10000817829
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2
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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3
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
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4
Three essays on new challenges and opportunities for
marketing
in an evolving technological environment
Heß, Nicole Jasmin
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2018
Persistent link: https://www.econbiz.de/10011879492
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5
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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6
Racial and ethnic discrimination in urban housing markets : evidence from audit studies
Zhao, Bo
-
2005
Persistent link: https://www.econbiz.de/10003384708
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