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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der; Kemp, Ron; Omta, S. W. F. - 1999
Persistent link: https://www.econbiz.de/10001433101
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Internetbasierte Kooperation bei der Produktentwicklung
Wobser, Gunther - 2000
Persistent link: https://www.econbiz.de/10001552719
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Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002257052
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Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina (contributor) - 2010
Persistent link: https://www.econbiz.de/10003921005
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Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
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Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael; Bauer, Thomas - 2007
Persistent link: https://www.econbiz.de/10003849314
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Weiterentwicklung von Systemen und Anwendungen im CRM : Ziele, Prioritäten und Herausforderungen
Bauer, Thomas; Oswald, Christian - 2007
Persistent link: https://www.econbiz.de/10003849316