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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Verbraucherverhalten"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Value brands : cheap or trendy...
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Subject
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Verbraucherverhalten
Consumer behaviour
477
Theorie
122
Theory
122
USA
83
United States
83
Brand
82
Markenartikel
82
Brand management
70
Markenführung
70
Markenimage
51
Brand image
50
Estimation
41
Schätzung
41
Deutschland
40
Germany
40
Experiment
29
Market research
27
Preismanagement
26
Pricing strategy
26
Marketing management
25
Marketing theory
25
Marketingmanagement
25
Marketingtheorie
25
Behavioral economics
23
Beziehungsmarketing
23
Relationship marketing
23
Verhaltensökonomik
23
Welt
23
World
23
Jugendliche
22
Private consumption
22
Privater Konsum
22
Youth
22
Online retailing
21
Online-Handel
21
Consumption theory
20
Konsumtheorie
20
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Free
71
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2
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Book / Working Paper
330
Article
170
Type of publication (narrower categories)
All
Reprint
Sammlung
Article in journal
49,976
Aufsatz in Zeitschrift
49,976
Graue Literatur
7,452
Non-commercial literature
7,452
Arbeitspapier
5,922
Working Paper
5,922
Aufsatz im Buch
5,170
Book section
5,170
Hochschulschrift
2,720
Thesis
1,856
Collection of articles of several authors
1,153
Sammelwerk
1,153
Aufsatzsammlung
729
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
369
Bibliography included
369
Konferenzschrift
326
Collection of articles written by one author
315
Case study
290
Fallstudie
290
Lehrbuch
248
Textbook
207
Amtsdruckschrift
200
Government document
200
Conference proceedings
160
Statistik
88
Statistics
73
Systematic review
72
Übersichtsarbeit
72
Ratgeber
63
Guidebook
56
Forschungsbericht
55
Market information
55
Marktinformation
55
Handbook
54
Handbuch
54
Glossar enthalten
45
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Language
All
English
490
German
18
Finnish
2
Author
All
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Herrmann, Andreas
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
2
Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holt, Douglas B.
2
Kahn, Barbara E.
2
Kassarjian, Harold H.
2
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Institution
All
Friedrich-Schiller-Universität Jena
4
Goethe-Universität Frankfurt am Main
3
Books on Demand GmbH <Norderstedt>
2
Leuphana Universität Lüneburg
2
RWTH Aachen
2
Dr. Hans-Joachim Köster <Firma>
1
Eric Cuvillier <Firma>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Martin-Luther-Universität Halle-Wittenberg
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Russell Sage Foundation
1
Technische Universität Dresden
1
Universität Bremen
1
Universität Mannheim
1
Universität Ulm
1
Verlag Dr. Kovač
1
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Published in...
All
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
SAGE benchmarks in culture and society
5
Economic studies
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Ekonomiska studier
3
Electronic commerce & digital markets : ecm
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Edition Wissenschaft Apprimus
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
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Source
All
ECONIS (ZBW)
Showing
1
-
10
of
500
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date (newest first)
date (oldest first)
1
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
2
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
Saved in:
3
Advancing consumer responsibility through marketing : empirical insights from the
fashion
industry
Bürklin, Nina
-
2019
Persistent link: https://www.econbiz.de/10012000255
Saved in:
4
Collaborative
fashion
consumption : a viable innovative concept of sustainable
fashion
consumption?
Iran, Samira
-
2018
Persistent link: https://www.econbiz.de/10011945966
Saved in:
5
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated
fashion
retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
6
Intention vs. perception of designed atmospheres in
fashion
stores
Münster, Mia Borch
-
2018
-
1st edition
brand
and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use …
Persistent link: https://www.econbiz.de/10012194966
Saved in:
7
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
8
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
9
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
10
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
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