Introduction -- First impressions -- Trading robots and social cues -- Animating the market -- Models and reflexivity -- Managers -- Performative spirals -- Norms -- Resonance -- The global financial crisis -- Scandal -- When all is said and done -- Conclusion.

Why do some workplace cultures inspire energy and innovation, while others fuel anxiety, boredom, or cynicism? Until now, such legendary cultures have seemed like magic beyond our control. However, behind every culture is a surprisingly elegant science. Primed to Perform argues that the...

Case story 1 : Marlboro -- Case story 2 : suburbia -- Case story 3 : personas -- Case story 4 : freedom -- Case story 5 : entertainment -- Case story 6 : channels -- Case story 7 : misfits -- Case story 8 : networks -- Case story 9 : Trump.