Narrow search
Showing 1 - 10 of 21
Cover Image
Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
Cover Image
Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
Cover Image
Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Cover Image
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna; Gilmore, Audrey - In: The service industries journal 35 (2015) 15/16, pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
Cover Image
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Cover Image
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe; Gilmore, Audrey; Sellami, Mohamed - In: Journal of strategic marketing 26 (2018) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Cover Image
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Cover Image
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Cover Image
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Cover Image
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire; Gilmore, Audrey - In: Tourism management : research, policies, practice 60 (2017), pp. 81-91
Persistent link: https://www.econbiz.de/10011675946