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~source:"econis"
~subject:"Emotion"
~subject:"Foreign investment"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
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1
The who, why and where of Japanese manufacturing investment in the UK
Morris, Jonathan
- In:
Industrial relations journal
19
(
1988
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10001075634
Saved in:
2
Japanese inward investment and the "importation" of sub-contracting complexes : three case studies
Morris, Jonathan
- In:
Area : a
21
(
1989
)
3
,
pp. 269-277
Persistent link: https://www.econbiz.de/10001070743
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3
Strategic international human resource management or the "bottom line"? : the cases of electronics and garments commodity chains
Morris, Jonathan
;
Wilkinson, Barry
;
Gamble, Jos
- In:
The international journal of human resource management
20
(
2009
)
2
,
pp. 348-371
Persistent link: https://www.econbiz.de/10003825662
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4
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
5
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
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6
Factories or warehouses? : a Welsh perspective on Japanese transplant manufacturing
Munday, Max
- In:
Regional studies
29
(
1995
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001176703
Saved in:
7
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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8
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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9
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
10
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
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