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~source:"econis"
~subject:"Entscheidungsverhalten"
~subject:"Experiment"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~subject:"Wirtschaftsgeschichte"
~type_genre:"Sammlung"
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Entscheidungsverhalten
Experiment
Marketingtheorie
Strategisches Management
Wirtschaftsgeschichte
Entscheidung
82
Decision
76
Marketing
47
Theorie
46
Theory
46
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
15
Germany
15
Behavioral economics
12
Verhaltensökonomik
12
Spieltheorie
10
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United States
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9
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Managers
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Gerald Zaltman
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Kognition
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Management information system
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Management-Informationssystem
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Marketing theory
5
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4
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Free
8
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1
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Book / Working Paper
32
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Sammlung
Article in journal
2,075
Aufsatz in Zeitschrift
2,075
Graue Literatur
571
Non-commercial literature
571
Arbeitspapier
480
Working Paper
480
Hochschulschrift
301
Aufsatz im Buch
252
Book section
252
Thesis
215
Lehrbuch
214
Collection of articles of several authors
204
Sammelwerk
204
Textbook
193
Aufsatzsammlung
130
Bibliografie enthalten
95
Bibliography included
95
Konferenzschrift
89
Case study
75
Fallstudie
75
Conference proceedings
53
Collection of articles written by one author
32
Glossar enthalten
31
Glossary included
31
Ratgeber
31
Handbook
29
Handbuch
29
Reprint
29
Guidebook
28
Festschrift
22
Conference paper
17
Konferenzbeitrag
17
Einführung
16
Bibliografie
15
Fallstudiensammlung
13
Interview
7
CD-ROM, DVD
5
Accompanied by computer file
4
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4
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English
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Sheth, Jagdish N.
8
Zaltman, Gerald
6
Alpers, Isabel
1
Ambos, Björn
1
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Bethmann, Nicola
1
Bizer, Kilian
1
Bolz, Lea Kathrin
1
Brecht, Franziska
1
Burmeister, Carolin Patricia
1
Ceccato, Smarandita
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Ding, Jieyao
1
Eberlein, Marion
1
Grönroos, Christian
1
Hamann, Hanjo
1
Hauptmann, Gunnar
1
Hedborg, Ann
1
Hermann, Daniel
1
Hirschman, Elizabeth Caldwell
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Junge, Sebastian
1
Keser, Claudia
1
Koch, Christopher
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Krishnan, Balaji C.
1
LaTour, Kathryn A.
1
Lampe, Kerstin
1
Langenbach, Pascal
1
Lin, Nan
1
Maclnnis, Deborah J.
1
Meffert, Heribert
1
Moorman, Christine
1
Murmann, Johann Peter
1
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Friedrich-Schiller-Universität Jena
2
Eberhard Karls Universität Tübingen
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Philipps-Universität Marburg
1
Published in...
All
Legends in marketing
8
Acta Universitatis Oeconomicae Helsingiensis / A
1
ECON PhD dissertations
1
Source
All
ECONIS (ZBW)
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1
Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
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2
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
8
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
9
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
10
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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