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about entrepreneurship and small business management -- Publisher's description …The rewards and challenges of entrepreneurship -- Launching a venture: entry strategies -- Building a marketing plan … -- Building a financial plan -- building an operating plan -- Legal aspects of small business: succession, ethics, and government …
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"This book presents a systematic and thorough means for students and potential entrepreneurs to think through their venture and the rich range of concerns around it three core tenets to starting an entrepreneurial venture: 1. Science of practice as the heart of starting and running a successful...
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