//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Higher education institution"
~subject:"Kulturgüter"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-marketing and SMEs: Operatio...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Higher education institution
Kulturgüter
KMU
16
SME
16
Marketing management
15
Marketingmanagement
15
Marketing
9
Entrepreneurship
8
Entrepreneurship approach
8
Business start-up
5
Unternehmensgründung
5
Cultural heritage
4
Großbritannien
4
Innovation
4
Tourism industry
4
Tourism marketing
4
Tourismusmarketing
4
Tourismuswirtschaft
4
United Kingdom
4
Beziehungsmarketing
3
Competitive advantage
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Tourism
3
Tourismus
3
Wettbewerbsvorteil
3
Einzelhandel
2
Entrepreneurs
2
Firm growth
2
Führungskräfte
2
Hochschule
2
Innovation management
2
Innovationsmanagement
2
Managers
2
Market research
2
Marketing theory
2
Marketingtheorie
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Gilmore, Audrey
6
McCamley, Claire
2
Ascenção, Mário
1
Carson, David
1
Gallagher, Damian
1
Magee, Roxanna
1
McAuley, Andrew
1
Miles, Morgan P.
1
Pattinson, Hugh
1
more ...
less ...
Published in...
All
Journal of strategic marketing
2
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
The service industries journal
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian
;
Gilmore, Audrey
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
Saved in:
2
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna
;
Gilmore, Audrey
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
Saved in:
3
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
4
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
5
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
6
Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey
;
Carson, David
;
Ascenção, Mário
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->