Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites.

"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--

Intro -- Series -- Title page -- Copyright -- Dedication -- Notes on Contributors -- 1 Engagement as Communication: Pathways, Possibilities, and Future Directions -- Measures of Engagement-Three Tiers -- The Organizing Framework of the Handbook of Communication Engagement -- Future Research...