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~source:"econis"
~subject:"USA"
~subject:"Öffentlichkeitsarbeit"
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USA
Öffentlichkeitsarbeit
Werbung
12,465
Advertising
9,721
Werbewirkung
3,777
Advertising effects
3,747
Consumer behaviour
2,876
Konsumentenverhalten
2,876
Online-Marketing
1,792
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1,786
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1,348
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1,341
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847
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744
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733
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732
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439
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391
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345
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337
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333
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297
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293
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282
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279
Vereinigte Staaten
275
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269
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265
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865
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127
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42
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3
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Kaiser, Harry M.
26
Bruhn, Manfred
19
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
An, Soontae
6
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Boenigk, Michael
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Eisend, Martin
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Jugenheimer, Donald W.
4
Küster-Rohde, Franziska
4
Nielsen, Martin
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Bove, Liliana L.
3
Chandra, Ambarish
3
Dahlhoff, Hans-Dieter
3
De Gregorio, Federico
3
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Springer Fachmedien Wiesbaden
5
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
Peter Lang GmbH
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Axel Springer Verlag
1
BDW, Deutscher Kommunikationsverband
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Kommunikationsverband
1
Deutsches Bibliotheksinstitut / Kommission für Kinder- und Jugendbibliotheken
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Europäische Kommission
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäres Symposium Europäische Kulturen in der Wirtschaftskommunikation <2, 2002, Århus>
1
International Conference on Marketing and Development
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
J. L. Kellogg Graduate School of Management
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Schweizerisches Dienstleistungszentrum Berufsbildung - Berufs-, Studien- und Laufbahnberatung
1
Smithsonian Institution
1
Special Libraries Association
1
Springer International Publishing
1
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Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
27
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
International journal of advertising : the review of marketing communications
13
American journal of agricultural economics
10
Journal of business research : JBR
10
The advertising and consumer culture reader
10
Business horizons
8
European journal of marketing : EJM
8
Journal of current issues and research in advertising : JCIRA
8
Journal of historical research in marketing
8
Journal of marketing communications
8
The journal of law & economics
8
Journal of promotion management : JPM
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of promotion management : innovations in planning and applied research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in applied microeconomics : a research annual
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The American economic review
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Corporate communications : an international journal
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
130
BASE
1
EconStor
1
OLC EcoSci
1
Showing
1
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10
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1
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
2
American mass media : industries and issues
Atwan, Robert
(
contributor
)
-
1978
-
1. ed.
Persistent link: https://www.econbiz.de/10000000750
Saved in:
3
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
4
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
5
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
6
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
7
Möglichkeiten und Grenzen des Sponsoring im Rahmen der Marketingaktivitäten von ersten Anbietern
Wimmer, Heinrich
-
1987
-
2. Aufl
Persistent link: https://www.econbiz.de/10000740165
Saved in:
8
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
9
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
10
Successful sponsorship
Head, Victor
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000753902
Saved in:
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