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~type:"book"
~type_genre:"Article in journal"
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AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
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Special issue: managing business and innovation in emerging markets
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012301354
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