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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Wertewandel und Konsum : Fakten, Perspektiven und Szenarien für Markt und Marketing
Szallies, Rüdiger (ed.) - 1991 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009701039
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Special issue: Marketing of emerging technologies
Sengupta, Sanjit (contributor) - 2011
Persistent link: https://www.econbiz.de/10009412250
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Media and convergence management
Diehl, Sandra (ed.); Karmasin, Matthias (contributor) - 2013
Persistent link: https://www.econbiz.de/10009760127
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
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Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014
Persistent link: https://www.econbiz.de/10010360300
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Special issue: Islamic encounters in consumption and marketing
Sandıkçı, Özlem (contributor) - 2013
Persistent link: https://www.econbiz.de/10010233253
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
Halfmann, Marion (ed.) - 2014
Persistent link: https://www.econbiz.de/10010239508