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Werbung
12,366
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4,375
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3,897
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569
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548
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Kaiser, Harry M.
60
Eisend, Martin
48
Falk, Armin
40
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Saffer, Henry
33
Anderson, Simon P.
28
Meyer, Bruce D.
28
Sullivan, James X.
28
Septianto, Felix
27
Bruhn, Manfred
26
Dave, Dhaval
26
Gierl, Heribert
26
Rosengren, Sara
26
Kind, Hans Jarle
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Gino, Francesca
23
Krueger, Dirk
23
Huffman, David
22
Kinnucan, Henry W.
22
List, John A.
22
Pistaferri, Luigi
22
Roth, Christopher
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Hundhausen, Carl
21
Bazerman, Max H.
20
Esch, Franz-Rudolf
20
Huh, Jisu
20
Pepels, Werner
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Pflaum, Dieter
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Bergler, Georg
18
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National Bureau of Economic Research
283
Springer Fachmedien Wiesbaden
62
OECD
29
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
Gesellschaft für Ökologische Kommunikation mbH
11
RWI - Leibniz-Institut für Wirtschaftsforschung
11
American Marketing Association
9
IGI Global
8
Verlag Dr. Kovač
8
Friedrich-Schiller-Universität Jena
7
Bundesstelle für Aussenhandelsinformation
6
Edward Elgar Publishing
6
European Society for Opinion and Marketing Research
6
Europäische Kommission / Gemeinsame Forschungsstelle
6
Nordic Council of Ministers
6
International Energy Agency
5
Springer Gabler <Firma>
5
Weltbank
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
European Advertising Academy
4
Europäische Kommission
4
Federal Trade Commission
4
Forschungsinstitut zur Zukunft der Arbeit
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
IP Deutschland GmbH <Köln>
4
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
4
Peter Lang GmbH
4
Uni-Taschenbücher GmbH
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Center for Economic Research <Tilburg>
3
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Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
The review of economics and statistics
58
Applied economics
55
International journal of internet marketing and advertising : IJIMA
54
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
50
American journal of agricultural economics
49
Discussion paper
47
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,118
EconStor
177
USB Cologne (business full texts)
141
BASE
12
RePEc
11
OLC EcoSci
10
ArchiDok
9
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1
Erwerb und Verwendung des Einkommens von Arbeitnehmerhaushalten mit erwerbstätiger Ehefrau
Freitäger, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10000693097
Saved in:
2
Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000745774
Saved in:
3
Bemerkungen zum Rationalprinzip
Bartels, Hans G.
-
1974
Persistent link: https://www.econbiz.de/10000418865
Saved in:
4
Marketing
Bloos, Joachim
-
1980
Persistent link: https://www.econbiz.de/10000133156
Saved in:
5
The effects of uncertainty on investment and the expected long-rund capital stock
Abel, Andrew B.
-
1983
Persistent link: https://www.econbiz.de/10001530927
Saved in:
6
Measuring peak load pricing response from experimental data : an exploratory analysis
Aigner, Dennis J.
;
Lillard, Lee A.
- In:
Journal of business & economic statistics : JBES ; a …
2
(
1984
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10003465590
Saved in:
7
Theorie der Glücksspiel und ökonomisches
Verhalten
Anderson, Oskar
- In:
Swiss journal of economics and statistics
85
(
1949
),
pp. 46-53
Persistent link: https://www.econbiz.de/10003470662
Saved in:
8
Culture, acculturation and consumer behavior : An empirical study
Hair, Joseph Franklin
;
Anderson, Rolph E.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 423-428
Persistent link: https://www.econbiz.de/10003470777
Saved in:
9
Model of management Learning styles as a predictor of export behavior and performance
Patrick, Adams
;
Sood, James H.
- In:
Journal of business research : JBR
12
(
1984
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003474616
Saved in:
10
Informationsmenge und Informationsverarbeitungsleistung bei Konsumentscheidungen : eine empir. Unters. zum Problem d. "Information overload"
Berndt, Hermann
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003490931
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