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Mediaselektion : Informationsgewinnung und Entscheidungsmodelle für die Werbeträgerauswahl
Freter, Hermann
-
1974
Persistent link: https://www.econbiz.de/10000049837
Saved in:
2
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
4
Die Werbeträger der Plakatierung
Knauff, Dietmar
-
1964
Persistent link: https://www.econbiz.de/10000153819
Saved in:
5
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
6
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
Saved in:
7
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
8
Möglichkeiten und Grenzen der Direktwerbung im Wettbewerb der Werbmedien
Haberbeck, Harro
-
1968
Persistent link: https://www.econbiz.de/10002550741
Saved in:
9
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
10
Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
1984
Persistent link: https://www.econbiz.de/10001414464
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