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Introducing Systems Analysis and design

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The impact of executive board gender diversity, R&D investment, marketing expenses on company performance in the healthcare industry

Tsui, Anthony S. C.; Lee, Bernard; Yau, Oliver H. - In: Journal of transnational management : the official … 27 (2022) 1, pp. 3-36

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Effect of staff appearance on customer satisfaction and revisit intention

Lee, Byoungho; Choi, Jinkyung - In: International journal of services, economics and management 11 (2020) 2, pp. 119-136

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Impact of Balanced Scorecard implementation on company performance of PRC listed companies in the healthcare industry

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Chinese Marketing and Management Scales

Yau, Oliver H.; Lee, Bernard - 2024

Chapter 1: Introduction -- Chapter 2: Research Methodology -- Chapter 3: Chinese Culture-Related Scales -- Chapter 4: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected Scales -- Chapter 6: How to Adopt the Scales From This Book.

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