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Market Launch Excellence : Wegweiser zum erfolgreichen Markteinführungsmanagement
Homburg, Christian; Kuhn, Jutta - 2007
Persistent link: https://www.econbiz.de/10003498787
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Innovatives Management : mit 18 Tabellen
Berndt, Ralph (ed.) - 2000
Persistent link: https://www.econbiz.de/10001446487
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta. - 2008
chapter 1 Introduction -- chapter 2 Proactiveness in the rm -- chapter 3 Proactiveness toward customers -- chapter 4 Developing radical innovations -- chapter 5 Customer-related proactiveness in the case innovations -- chapter 6 A modi?ed framework of customer-related proactiveness during the...
Persistent link: https://www.econbiz.de/10014499521
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The management of innovation
Parker, R. C. - 1982
Persistent link: https://www.econbiz.de/10000559574
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The role of learning capability in market-oriented firms in the context of open innovation-based technology acquisition : empirical evidence from the Korean manufacturing sector
Kim, Jin-Han; Kim, Sunghong; Kim, Kilsun - In: International journal of technology management : IJTM 70 (2016) 2/3, pp. 135-156
Persistent link: https://www.econbiz.de/10011612757
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The synergistic impact of market and technology orientations on sustainable innovation performance : evidence from manufacturing firms
Alerasoul, S. Alireza; Afeltra, Giovanna; Bouncken, … - In: International journal of entrepreneurial behavior & research 28 (2022) 6, pp. 1556-1580
Persistent link: https://www.econbiz.de/10013387615
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Industrial dynamics
Forrester, Jay Wright - 1965 - 4. pr.
Persistent link: https://www.econbiz.de/10001779464
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397