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Examining the vividness controversy : an availability-valence interpretation
Kisielius, Jolita - In: Journal of consumer research : JCR ; an … 12 (1986) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10001019234
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Warmth in advertising : measurement, impact, and sequence effects
Aaker, David A. - In: Journal of consumer research : JCR ; an … 12 (1986) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10001019282
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Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna - 1994
Persistent link: https://www.econbiz.de/10000893456
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Bildverarbeitung und Beeinflussung : eine schematheoretische Analyse des Konsumentenverhaltens
Hinrichs, Alfred - 1991
Persistent link: https://www.econbiz.de/10000859911
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Fortschritte der Marktpsychologie
Haase, Henning (contributor)
Persistent link: https://www.econbiz.de/10000739751
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Marketing - kommunikáció : elmélet és gyakorlat ; médiaanalízis ; stratégia, taktika, hatékonyság
Sándor, Imre - 1987
Persistent link: https://www.econbiz.de/10000746908
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The effect of vividness on attitudinal judgment
Kisielius, Jolita - 1982
Persistent link: https://www.econbiz.de/10000751645
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The nature and methodological implications of the cognitive representation of products
Fornell, Claes; Johnson, Michael D. - 1986 - Rev
Persistent link: https://www.econbiz.de/10000731740