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102
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93
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76
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70
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57
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44
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40
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40
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35
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33
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32
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30
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29
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29
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28
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27
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27
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26
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26
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25
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25
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24
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23
Melewar, T. C.
23
Reinecke, Sven
23
Varadarajan, Rajan
23
Ahearne, Michael
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22
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Fritz, Wolfgang
22
Morgan, Neil A.
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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Haufe-Lexware GmbH & Co. KG
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Erasmus Research Institute of Management
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5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
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5
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5
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5
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Journal of business research : JBR
375
Industrial marketing management : the international journal for industrial and high-tech firms
357
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255
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202
The journal of business & industrial marketing
156
Journal of the Academy of Marketing Science
145
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144
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140
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129
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87
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Markt in Kürze
61
The journal of brand management : an international journal
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NBER working paper series
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58
Business horizons
57
Springer eBook Collection / Business and Economics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
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51
Journal of advertising research
50
The marketing review
50
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49
International marketing review
48
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48
Journal of global marketing
47
Harvard business review : HBR
46
Journal of business economics : JBE
46
Journal of business ethics : JOBE
45
Marketing letters : a journal of research in marketing
44
Journal of business-to-business marketing
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ECONIS (ZBW)
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1,359
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RePEc
114
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BASE
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1
Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina
;
Kežman, Elvedina
- In:
Economic and business review : EBR
16
(
2014
)
2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
Saved in:
2
Personal
selling
in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Seminar on "Pharmaceutical Market Research for New Product Development : Basel, 5th to 8th March, 1975 ; [papers]
1975
Persistent link: https://www.econbiz.de/10000333648
Saved in:
4
A dynamic product line model : theory, evidence, strategy
Simon, Hermann
-
1984
Persistent link: https://www.econbiz.de/10000709162
Saved in:
5
Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela
-
2007
Persistent link: https://www.econbiz.de/10003487953
Saved in:
6
Fallstudie zum Kundenmanagement im deutschen Generikamarkt
Haßel, Sylke
;
Nederegger, Georg
;
Pawlu, Christian
- In:
Management im Gesundheitswesen
,
(pp. 207-213)
.
2009
Persistent link: https://www.econbiz.de/10003911016
Saved in:
7
Pharmaceutical market(ing) : theory and reality
Vasiljev, Stevan
;
Pantelic, Darko
- In:
Theory, methodology, practice
6
(
2010
)
2
,
pp. 85-91
Persistent link: https://www.econbiz.de/10008907958
Saved in:
8
Fallstudie zum Kundenmanagement im deutschen Generikamarkt
Haßel, Sylke
;
Nederegger, Georg
;
Pawlu, Christian
; …
- In:
Management im Gesundheitswesen : das Lehrbuch für …
,
(pp. 249-254)
.
2013
Persistent link: https://www.econbiz.de/10009690800
Saved in:
9
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
10
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
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