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Marketingmanagement
16,373
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Kotler, Philip
98
Bruhn, Manfred
90
Meffert, Heribert
70
Homburg, Christian
68
Pepels, Werner
51
Sliwka, Dirk
50
List, John A.
45
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
41
Keller, Kevin Lane
39
Kumar, V.
38
Schmidt, Klaus M.
38
Bauer, Hans H.
36
Laffont, Jean-Jacques
36
Esch, Franz-Rudolf
35
Fehr, Ernst
35
Backhaus, Klaus
34
Wiedmann, Klaus-Peter
34
Albers, Sönke
33
Frey, Bruno S.
33
Tomczak, Torsten
32
Kitchen, Philip J.
30
Kleinaltenkamp, Michael
30
Kremer, Michael
29
Vrontis, Demetris
29
Carraro, Carlo
28
Kerin, Roger A.
28
Burmann, Christoph
27
Haan, Peter
27
Berndt, Ralph
25
Kuß, Alfred
25
Lacetera, Nicola
25
Piercy, Nigel
25
O'Cass, Aron
24
Ours, Jan C. van
24
Diller, Hermann
23
Morgan, Neil A.
23
Reinecke, Sven
23
Belz, Christian
22
Fantapié Altobelli, Claudia
22
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National Bureau of Economic Research
253
Springer Fachmedien Wiesbaden
73
American Marketing Association
58
OECD
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Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
World Bank
15
IGI Global
13
Verlag Dr. Kovač
13
Verlag Franz Vahlen
11
Edward Elgar Publishing
9
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
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8
Harvard Graduate School of Business Administration
8
AMACOM
7
American Management Association
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Chartered Institute of Marketing
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Information Resources Management Association
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NetLibrary, Inc
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Springer Gabler <Firma>
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UVK Verlagsgesellschaft mbH
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Forschungsinstitut zur Zukunft der Arbeit
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Uni-Taschenbücher GmbH
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Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
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Erasmus Research Institute of Management
5
European Foundation for the Improvement of Living and Working Conditions
5
IMG Consultants Pty. Ltd. <Sydney>
5
Institut für Weltwirtschaft
5
Internationales Arbeitsamt
5
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5
Berliner Wissenschafts-Verlag
4
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4
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Journal of business research : JBR
346
Discussion paper series / IZA
265
Industrial marketing management : the international journal for industrial and high-tech firms
258
NBER working paper series
253
Working paper / National Bureau of Economic Research, Inc.
232
SpringerLink / Bücher
227
NBER Working Paper
226
Journal of strategic marketing
193
Europäische Hochschulschriften / 5
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
IZA Discussion Paper
135
CESifo working papers
131
European journal of marketing : EJM
130
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
115
Journal of economic behavior & organization : JEBO
113
The journal of business & industrial marketing
109
Discussion paper / Centre for Economic Policy Research
107
Journal of marketing
105
Journal of marketing communications
105
Gabler Edition Wissenschaft
96
Journal of retailing and consumer services
85
Marketing intelligence & planning
83
Springer eBook Collection
82
Economics letters
76
Discussion paper
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of public economics
72
The journal of brand management : an international journal
70
Discussion paper / Tinbergen Institute
66
Journal of business economics : JBE
62
Lehrbuch
59
Working paper
58
CESifo Working Paper Series
56
Journal of advertising research
53
Business horizons
52
Journal of business ethics : JOBE
52
European economic review : EER
49
Journal of marketing research : JMR
48
Springer eBook Collection / Business and Economics
48
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ECONIS (ZBW)
RePEc
1,907
USB Cologne (EcoSocSci)
827
EconStor
681
USB Cologne (business full texts)
111
BASE
61
Other ZBW resources
10
OLC EcoSci
1
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1
Nachkaufmarketing : Kundenzufriedenheit und Kundenbindung auf Konsumgütermärkten
Jeschke, Kurt
-
1995
Persistent link: https://www.econbiz.de/10000508442
Saved in:
2
Die räumliche Gliederung der Bundesrepublik Deutschland nach marketing-strategischen Grundsätzen : eine wirtschaftsgeographische Studie am Beispiel der deutschen Konsumgüterindustr...
Kellner, Klaus
-
1990
Persistent link: https://www.econbiz.de/10000060717
Saved in:
3
Kooperative Marketing-Kommunikation : kommunikationspolitische Zusammenarbeit von Konsumgüter-Anbietern
Lindemann, Michael
-
1993
Persistent link: https://www.econbiz.de/10000340898
Saved in:
4
Dienstleistungspolitik industrieller Unternehmen : Sekundärdienstleistungen als Marketinginstrument bei Gebrauchsgütern
Fassott, Georg
-
1995
Persistent link: https://www.econbiz.de/10000911892
Saved in:
5
Strategische Kommunikationspolitik für Markenartikel in der Konsumgüterindustrie : Gestaltung und organisatorische Umsetzung
Bednarczuk, Piotr
-
1990
-
1. Aufl
Persistent link: https://www.econbiz.de/10000806592
Saved in:
6
Services marketing in consumer durables industries
Fassott, Georg
- In:
Advances in services marketing
,
(pp. 79-96)
.
1997
Persistent link: https://www.econbiz.de/10001297069
Saved in:
7
Marketingkommunikation im Internet aus der Sicht der Konsumgüterindustrie
Kötting, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001406300
Saved in:
8
Verkaufsmanagement in der Konsumgüterindustrie
Zentes, Joachim
- In:
Die Betriebswirtschaft : DBW
46
(
1986
)
1
,
pp. 21-28
Persistent link: https://www.econbiz.de/10001011056
Saved in:
9
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
10
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
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