Verkaufsmanagement in der Konsumgüterindustrie
Joachim Zentes
| Year of publication: |
1986
|
|---|---|
| Authors: | Zentes, Joachim |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 46.1986, 1, p. 21-28
|
| Subject: | Marketingmanagement | Marketing management | Konsumgüterindustrie | Consumer goods industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001011056