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L'impact de la publicité sur la demande : une application à la demande de tabac en France (1970 - 1994)
Lemennicier, Bertrand - In: Revue économique : revue bimestrielle 49 (1998) 6, pp. 1539-1571
Persistent link: https://www.econbiz.de/10001250649
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian; Linhart, Zdenek - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 41-49). 2007
Persistent link: https://www.econbiz.de/10003628077
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La publicité : théories, acteurs et méthodes
Vernette, Eric (ed.); Caumont, Daniel (contributor) - 2000
Persistent link: https://www.econbiz.de/10013287051
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Strawberry fields
Lebedoka, Anna; Vitena, Liene - 2003
Persistent link: https://www.econbiz.de/10002003084
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Exploring message themes in antismoking advertising targeted at teenagers
Uusitalo, Outi; Niemelä-Nyrhinen, Jenni - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10003700769
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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The Blakemore strawberry
Darrow, George M.; Waldo, George F. - 1929
Persistent link: https://www.econbiz.de/10012492266
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Chapter 29 The economics of smoking
Chaloupka, Frank J.; Warner, Kenneth E. - In: Handbook of health economics : volume 1, part B, (pp. 1539-1627). 2000
prominent role in legislative debates about using taxation as a principal tool to discourage smoking. In addition to informing … tobacco control policies, such as restrictions on advertising, of special interest due to their prominence in debates about …
Persistent link: https://www.econbiz.de/10014024176