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Age-induced decision shrinkage...
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Consumer behaviour
17
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17
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Laurent, Gilles
32
Lambert-Pandraud, Raphaëlle
5
Chandon, Jean-Louis
4
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3
Czellar, Sandor
3
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3
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Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
2
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
3
Fighting social isolation through a user-friendly mobile phone : Bazile Telecom
Lambert-Pandraud, Raphae͏̈lle
;
Morel, Yves
- In:
Diversity in European marketing : text and cases
,
(pp. 57-75)
.
2012
Persistent link: https://www.econbiz.de/10009531601
Saved in:
4
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
5
Susan Douglas : the "founding mother" of the European Marketing Academy
Laurent, Gilles
- In:
International marketing review
32
(
2015
)
2
,
pp. 116-117
Persistent link: https://www.econbiz.de/10011296988
Saved in:
6
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
7
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
8
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
9
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
10
Assessing the frequency and causes of out-of-stock events through store scanner data
Bayle-Tourtoulou, Anne-Sophie
;
Laurent, Gilles
;
Maceé, …
-
2006
Persistent link: https://www.econbiz.de/10003300162
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