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96
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75
Sheth, Jagdish N.
65
Kapferer, Clodwig
64
Malhotra, Naresh K.
63
Wiedmann, Klaus-Peter
58
Dichtl, Erwin
53
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50
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48
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47
Green, Paul E.
44
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44
Fritz, Wolfgang
40
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40
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39
Diller, Hermann
39
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39
Backhaus, Klaus
38
Ahlert, Dieter
35
Day, George S.
35
Raffée, Hans
35
Albers, Sönke
34
Hair, Joseph F.
34
Hildebrandt, Lutz
34
Aaker, David A.
33
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Kumar, V.
33
Leeflang, Peter
33
Unger, Fritz
33
Böcker, Franz
32
Koschnick, Wolfgang J.
32
Reinecke, Sven
32
Tomczak, Torsten
32
Zaltman, Gerald
32
Decker, Reinhold
30
Kleinaltenkamp, Michael
30
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National Bureau of Economic Research
29
Edward Elgar Publishing
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Fördergesellschaft Marketing an der Universität Augsburg
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OECD
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Books on Demand GmbH <Norderstedt>
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Springer International Publishing
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8
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286
Jahrbuch der Absatz- und Verbrauchsforschung
217
Europäische Hochschulschriften / 5
169
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155
Journal of the Academy of Marketing Science
145
Springer eBook Collection
144
Industrial marketing management : the international journal for industrial and high-tech firms
124
Springer eBook Collection / Business and Economics
120
European journal of marketing : EJM
114
Journal of marketing management : MM
110
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
109
Journal of advertising research
108
Marketing : ZFP ; journal of research and management
107
Gabler Edition Wissenschaft
106
International journal of market research : JMRS ; the journal of the Market Research Society
104
Journal of retailing
103
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Lehrbuch
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of business economics : JBE
87
Esomar congress
83
Business horizons
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Qualitative market research : an international journal
81
Marketing theory
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Journal of marketing education : JME
76
Harvard business review : HBR
73
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
70
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Die Betriebswirtschaft : DBW
59
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
59
The journal of business : B
59
Research
58
European marketing research review
57
Marketing letters : a journal of research in marketing
57
The American economic review
56
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ECONIS (ZBW)
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67
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11
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1
Minority markets
United States / Bureau of Domestic Commerce / Consumer …
-
1975
Persistent link: https://www.econbiz.de/10000548440
Saved in:
2
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
3
Marketing, society, and conflict
Levy, Sidney J.
;
Zaltman, Gerald
-
1975
Persistent link: https://www.econbiz.de/10000051812
Saved in:
4
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
5
Distribution systems : firms, functions, and efficiencies
Andersen, R. Clifton
(
ed.
); …
-
1972
Persistent link: https://www.econbiz.de/10000052856
Saved in:
6
Computer simulation of competitive market response
Amstutz, Arnold E.
-
1970
-
First paperback edition
Persistent link: https://www.econbiz.de/10000053055
Saved in:
7
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
8
Die Bestimmung der Kaufverbundenheit von Produkten
Böcker, Franz
-
1978
Persistent link: https://www.econbiz.de/10000062763
Saved in:
9
Issues in marketing
Karp, Robert E.
-
1974
Persistent link: https://www.econbiz.de/10000328343
Saved in:
10
Motivation research and marketing management
Newman, Joseph William
-
1957
Persistent link: https://www.econbiz.de/10000674516
Saved in:
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