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Konsumentenverhalten
78,442
Consumer behaviour
78,428
Beziehungsmarketing
25,019
Relationship marketing
25,005
Theorie
10,679
Theory
10,675
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7,951
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7,950
Kundenzufriedenheit
7,650
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7,648
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6,812
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6,793
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6,030
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5,616
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5,521
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5,506
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5,216
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5,031
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4,998
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4,474
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4,420
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4,400
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4,358
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4,320
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4,277
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3,792
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3,764
Werbewirkung
3,586
Advertising effects
3,572
Emotion
3,378
Experiment
3,355
Vertrauen
3,057
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3,052
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2,906
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19,660
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Homburg, Christian
139
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131
Han, Heesup
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Huber, Frank
118
Belk, Russell W.
116
Bauer, Hans H.
112
Herrmann, Andreas
111
Mattila, Anna S.
105
Wiedmann, Klaus-Peter
98
Sheth, Jagdish N.
97
Grunert, Klaus G.
92
Kumar, V.
92
Phau, Ian
85
Verhoef, Peter C.
85
Lusk, Jayson L.
84
Gierl, Heribert
83
Grewal, Dhruv
82
Usman, Osly
77
Khare, Arpita
74
Loureiro, Sandra Maria Correia
72
Dwivedi, Yogesh Kumar
71
Bagozzi, Richard P.
69
Septianto, Felix
67
Thaichon, Park
67
Walsh, Gianfranco
67
Hollebeek, Linda D.
66
Nayga, Rodolfo M.
66
Wansink, Brian
65
Foxall, Gordon R.
64
Jang, Soocheong
63
Paul, Justin
63
Agarwal, Sumit
62
Stavins, Joanna
61
Ko, Eunju
59
Laroche, Michel
57
Chintagunta, Pradeep K.
55
Janssen, Maarten C. W.
55
Krafft, Manfred
55
Pelsmacker, Patrick de
55
Woodside, Arch G.
55
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National Bureau of Economic Research
520
Springer Fachmedien Wiesbaden
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OECD
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IGI Global
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American Marketing Association
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Verlag Dr. Kovač
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Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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Institut für Demoskopie Allensbach
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Edward Elgar Publishing
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Nordic Council of Ministers
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Universität Mannheim
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INSEAD
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Haufe-Lexware GmbH & Co. KG
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RWTH Aachen
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Nomos Verlagsgesellschaft
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Fördergesellschaft Marketing an der Universität Augsburg
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Shaker Verlag
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Deutscher Dialogmarketing Verband
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Gesellschaft für Ökologische Kommunikation mbH
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Springer International Publishing
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Axel-Springer-Verlag
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Centro studi investimenti sociali
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Eric Cuvillier <Firma>
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European University Institute / Department of Economics
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Europäische Kommission / Gemeinsame Forschungsstelle
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Gottfried Wilhelm Leibniz Universität Hannover
8
Helmut-Schmidt-Universität
8
Organisation for Economic Co-operation and Development
8
Robert Schuman Centre for Advanced Studies
8
Svenska Handelshögskolan <Helsinki>
8
Technische Universität Braunschweig
8
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Journal of business research : JBR
2,268
Journal of retailing and consumer services
2,055
International journal of hospitality management
839
International journal of consumer studies
771
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
559
NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
European journal of marketing : EJM
393
NBER Working Paper
387
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373
The journal of brand management : an international journal
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The journal of services marketing
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
355
Tourism management : research, policies, practice
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Journal of international consumer marketing
327
Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
318
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of marketing communications
312
The international review of retail, distribution and consumer research
308
Journal of strategic marketing
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of business ethics : JOBE
289
Journal of fashion marketing and management
289
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,260
RePEc
718
EconStor
708
BASE
144
OLC EcoSci
62
Other ZBW resources
9
USB Cologne (business full texts)
6
ArchiDok
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1
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
2
The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran
;
Vinh Van Thai
- In:
Corporate social responsibility and environmental management
22
(
2015
)
6
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
Saved in:
3
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
4
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal
;
Amini, Ahdia
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Saved in:
5
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
Saved in:
6
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
7
When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.
;
Folse, Judith Anne Garretson
;
Black, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
Saved in:
8
Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de
;
Rodríguez del …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
Saved in:
9
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
10
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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