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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Bruhn, Manfred
24
Dahlén, Micael
24
Kind, Hans Jarle
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Stafford, Marla Royne
23
Diehl, Sandra
22
Hundhausen, Carl
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Pepels, Werner
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Esch, Franz-Rudolf
18
Ford, John B.
18
Mueller, Barbara
18
Pflaum, Dieter
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Nickel, Volker
17
Prasad, Ashutosh
17
Reid, Leonard N.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
American Marketing Association
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
OECD
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Zentralausschuss Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Analitičeskij Centr Vi
2
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Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
40
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,317
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Österreichische Plakate : 1890 - 1957
1957
Persistent link: https://www.econbiz.de/10000523226
Saved in:
2
das tagebuch des plakates : Wieviel erwachsene Personen sehen Plakate? Nach eingehenden Untersuchungen d. Reichweite von Plakatanschlag u. Verkehrsmittelwerbung
Wellmann, Walther
-
1965
Persistent link: https://www.econbiz.de/10000529988
Saved in:
3
Kuvallistaminen kommunikaatiotekijänä mainonnassa
Piha, Kalevi
-
1969
Persistent link: https://www.econbiz.de/10003651724
Saved in:
4
Vor einer neuen Åra des Bildes? : die zunehmende Rolle visueller Informationsvermittlung
Schuck-Wersig, Petra
;
Wersig, Gernot
- In:
Gdi-Impuls : eine Publikation des …
5
(
1987
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003675156
Saved in:
5
Das Museum auf der Straße
Weidemann, Kurt
- In:
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
96
(
1979
)
10
Persistent link: https://www.econbiz.de/10003704362
Saved in:
6
Visuelle Kommunikation
Weidemann, Kurt
- In:
Kommunikation und Wissenschaft : was wissen wir über …
,
(pp. 219-227)
.
1973
Persistent link: https://www.econbiz.de/10003704369
Saved in:
7
Vor einer neuen Ära des Bildes? : die zunehmende Rolle visueller Informationsvermittlung
Schuck-Wersig, Petra
;
Wersig, Gernot
- In:
Gdi-Impuls : eine Publikation des …
5
(
1987
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003706139
Saved in:
8
Poster research
Copland, B. D.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 113-119)
.
1963
Persistent link: https://www.econbiz.de/10003518277
Saved in:
9
Plakatwerbung
Grupe, Gerhard
- In:
Handbuch des Werbeleiters
,
(pp. 189-224)
.
1960
Persistent link: https://www.econbiz.de/10003565723
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10
Werbemittel richtig vorbereiten
Frank, Friedrich
-
1945
Persistent link: https://www.econbiz.de/10003552819
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