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Direktmarketing : Erfolg durch...
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Beziehungsmarketing
25,034
Relationship marketing
25,020
Consumer behaviour
8,904
Konsumentenverhalten
8,904
Kundenzufriedenheit
5,289
Customer satisfaction
5,287
Dienstleistungsqualität
3,832
Service quality
3,832
Brand management
2,536
Markenführung
2,536
Deutschland
2,527
Germany
2,500
Theory
2,367
Theorie
2,365
Lieferantenmanagement
2,178
Supplier relationship management
2,178
Social Web
2,016
Social web
2,016
Marketingmanagement
1,959
Marketing management
1,938
Markenimage
1,844
Brand image
1,842
Electronic Commerce
1,700
Online-Marketing
1,693
Internet marketing
1,667
E-commerce
1,645
Direktmarketing
1,593
Direct marketing
1,469
Kundenwert
1,462
Customer value
1,437
Customer integration
1,417
Kundenintegration
1,417
Vertrauen
1,345
Confidence
1,342
Einzelhandel
1,339
Retail trade
1,330
Brand
1,259
Markenartikel
1,242
Online retailing
1,235
Online-Handel
1,235
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Undetermined
8,613
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3,404
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Article
19,039
Book / Working Paper
7,400
Journal
57
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Article in journal
15,328
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15,328
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3,625
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3,625
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1,569
Thesis
1,261
Graue Literatur
1,186
Non-commercial literature
1,186
Arbeitspapier
732
Working Paper
732
Collection of articles of several authors
625
Sammelwerk
625
Case study
464
Fallstudie
464
Aufsatzsammlung
405
Ratgeber
258
Guidebook
238
Bibliografie enthalten
189
Bibliography included
189
Lehrbuch
170
Textbook
148
Conference paper
145
Konferenzbeitrag
145
Konferenzschrift
138
Handbook
120
Handbuch
120
Conference proceedings
89
Collection of articles written by one author
58
Sammlung
58
Reprint
48
Glossar enthalten
29
Glossary included
29
Amtsdruckschrift
24
Government document
24
Interview
24
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24
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English
20,816
German
5,675
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30
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15
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7
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5
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4
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3
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3
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2
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1
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1
Croatian
1
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Author
All
Bruhn, Manfred
113
Homburg, Christian
109
Kumar, V.
81
Verhoef, Peter C.
61
Huber, Frank
58
Krafft, Manfred
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
47
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
43
Gil Saura, Irene
37
Mattila, Anna S.
37
Van den Poel, Dirk
35
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Thaichon, Park
33
Wilde, Klaus D.
33
Kleinaltenkamp, Michael
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Töpfer, Armin
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Wirtz, Bernd W.
29
Belz, Christian
28
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Helmke, Stefan
27
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Institution
All
Springer Fachmedien Wiesbaden
77
Deutscher Dialogmarketing Verband
19
National Bureau of Economic Research
19
IGI Global
17
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Erasmus Research Institute of Management
8
Haufe-Lexware GmbH & Co. KG
8
Verlag Dr. Kovač
8
Deutscher Direktmarketing-Verband
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
AMACOM
5
Fachhochschule Reutlingen / European School of Business
5
Information Resources Management Association
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Wiley-VCH
4
Econometrisch Instituut <Rotterdam>
3
Edward Elgar Publishing
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Logos Verlag Berlin
3
Marketing-Centrum <Münster (Westf)>
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
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Published in...
All
Journal of business research : JBR
660
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
408
SpringerLink / Bücher
294
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
196
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
167
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
129
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Journal of retailing
108
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
104
Cogent business & management
103
Marketing intelligence & planning
101
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
96
Services marketing quarterly
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Springer eBook Collection / Business and Economics
76
European journal of operational research : EJOR
75
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
71
Business horizons
70
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
433
RePEc
288
EconStor
76
BASE
72
OLC EcoSci
26
USB Cologne (business full texts)
10
Other ZBW resources
5
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1
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
2
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
4
Direktvertrieb kundenindividueller Finanzdienstleistungen : ökonomische Analyse und systemtechnische Gestaltung
Roemer, Mark
-
1998
Persistent link: https://www.econbiz.de/10000982463
Saved in:
5
Das neue interaktive
Direktmarketing
: die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
Link, Jörg
;
Schleuning, Christian
-
1999
Persistent link: https://www.econbiz.de/10000683464
Saved in:
6
Direct selling : from door to door to network marketing
Berry, Richard
-
1997
Persistent link: https://www.econbiz.de/10000613179
Saved in:
7
Vom Beeinflussungsmarketing zum
Beziehungsmarketing
: Ursachen, Dimensionen, Instrumente
Hesse, Jürgen
- In:
Kundenkommunikation und Kundenbindung : neue Ansätze …
,
(pp. 13-54)
.
1997
Persistent link: https://www.econbiz.de/10001299374
Saved in:
8
Database Marketing
Link, Jörg
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 173-190)
.
1999
Persistent link: https://www.econbiz.de/10001366253
Saved in:
9
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
10
Accounting for risk in the traditional RFM approach
Singh, Shweta
;
Singh, Sumit
- In:
Management research review
39
(
2016
)
2
,
pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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