Das neue interaktive Direktmarketing : die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
von Jörg Link und Christian Schleuning
| Year of publication: |
1999
|
|---|---|
| Authors: | Link, Jörg ; Schleuning, Christian |
| Publisher: |
Ettlingen : Fachverl. IM Marketing-Forum |
| Subject: | Direktmarketing | Direct marketing | Mobile Marketing | Mobile marketing | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 240 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 217 - 231 |
| ISBN: | 3-930047-37-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000683464