//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The hot seat : profiling the m...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
6
United States
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand image
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand
2
Consumer boycott
2
Customer satisfaction
2
Konsumentenboykott
2
Kundenzufriedenheit
2
Markenartikel
2
Middle East
2
Mittlerer Osten
2
Multinationales Unternehmen
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Strategic alliance
2
Strategische Allianz
2
Transnational corporation
2
Value creation
2
Werbewirkung
2
AACSB salary survey
1
Acquisition utility
1
Alliance integration
1
Asymmetric brand alliance
1
Betriebsgröße
1
Brand alliance
1
Brand alliances
1
Brand attitude
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
23
Author
All
Aggarwal, Praveen
17
Vaidyanathan, Rajiv
10
Cha, Taihoon
3
Maamoun, Ahmed
3
Borchert, Patricia S.
2
Chang, Hua
2
Kim, Pielah
2
Knudsen, Kjell
2
Rochford, Linda
2
Stoel, Leslie
2
Basu, Amiya K.
1
Castleberry, Stephen Bryon
1
Chitturi, Ravindra
1
Grant, Joseph
1
Jun, Sung-youl
1
Kim, Chang Soo
1
Kim, Chang-soo
1
Kim, Seunghan
1
Koukova, Nevena T.
1
Kozłowski, Wojciech
1
Lee, Wonyoung
1
Mazumdar, Tridib
1
Nakata, Cheryl
1
Price, Linda L.
1
Shin, Hyonkil
1
Sivakumar, K.
1
Vaidyanathan, Vijay
1
Venkatesh, Alladi
1
Wadhwa, Vivek
1
more ...
less ...
Institution
All
Emerging Markets Conference Board / Annual Conference <2014, Lucknow>
1
Published in...
All
The journal of consumer marketing
4
Journal of business case studies
2
Journal of business research : JBR
2
Journal of education for business
2
Journal of marketing theory and practice
2
E-business models, services and communications
1
Journal of business & economics research
1
Journal of business ethics : JOBE
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Psychology & marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
29
Other ZBW resources
10
RePEc
4
BASE
1
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003870583
Saved in:
2
Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
;
Kozłowski, Wojciech
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
Saved in:
3
Managerial and public attitudes toward ethics in marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Castleberry, …
- In:
Journal of business ethics : JOBE
109
(
2012
)
4
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009659130
Saved in:
4
Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Saved in:
5
Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
Saved in:
6
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
7
Assessing higher level learning : developing rubrics for case analysis
Rochford, Linda
;
Borchert, Patricia S.
- In:
Journal of education for business
86
(
2011
)
5
,
pp. 258-265
Persistent link: https://www.econbiz.de/10009272006
Saved in:
8
Feedback valence during business idea development : predictor of performance, motivator of change, or both?
Borchert, Patricia S.
;
Rochford, Linda
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
5
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011776869
Saved in:
9
Annual conference of the Emerging Markets Conference Board
Price, Linda L.
(
ed.
);
Vaidyanathan, Rajiv
(
ed.
)
-
Emerging Markets Conference Board / Annual Conference …
-
2015
Persistent link: https://www.econbiz.de/10011480581
Saved in:
10
Using brand alliances with artists to expand retail brand personality
Kim, Pielah
;
Vaidyanathan, Rajiv
;
Chang, Hua
;
Stoel, Leslie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 424-433
Persistent link: https://www.econbiz.de/10011815595
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->