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Strategische Optionen im Marke...
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Strategisches Management
35,664
Strategic management
32,705
Marketing
15,110
Theorie
6,437
Theory
6,422
Deutschland
4,534
Germany
4,214
Marketingmanagement
4,162
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4,059
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3,570
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3,453
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3,179
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3,101
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2,794
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2,794
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2,487
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2,449
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2,441
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2,388
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2,380
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2,378
Management
2,354
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2,337
Wettbewerbsstrategie
1,851
Konsumentenverhalten
1,824
Consumer behaviour
1,821
Competitive strategy
1,760
Personalmanagement
1,690
Human Resource Management
1,687
Erfolgsfaktor
1,612
Corporate Social Responsibility
1,589
Corporate social responsibility
1,563
Unternehmen
1,537
Welt
1,507
World
1,505
Success factor
1,501
Beziehungsmarketing
1,387
Relationship marketing
1,383
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1,370
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1,361
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5,477
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Book / Working Paper
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25,098
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461
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7,047
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3,032
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3,032
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2,921
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2,153
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1,974
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1,670
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1,611
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952
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952
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824
Ratgeber
676
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636
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493
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352
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352
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346
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163
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163
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149
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147
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English
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16
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14
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13
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Kotler, Philip
145
Meffert, Heribert
142
Bruhn, Manfred
132
Pepels, Werner
90
Hitt, Michael A.
67
Homburg, Christian
65
Rugman, Alan M.
57
Verbeke, Alain
54
Müller-Stewens, Günter
53
Wiedmann, Klaus-Peter
53
Foss, Nicolai J.
50
Kraus, Sascha
49
Teece, David J.
48
Tomczak, Torsten
48
Hinterhuber, Hans H.
47
Kirchgeorg, Manfred
47
Kreutzer, Ralf T.
47
Buckley, Peter J.
46
Henry, Craig
46
Whittington, Richard
46
Belz, Christian
45
Sheth, Jagdish N.
44
Fritz, Wolfgang
41
Vrontis, Demetris
40
Becker, Wolfgang
38
Burmann, Christoph
38
Horváth, Péter
38
Porter, Michael E.
37
Andersen, Torben Juul
36
Zentes, Joachim
35
Reinecke, Sven
34
Armstrong, Gary
33
Freiling, Jörg
33
Proff, Heike
33
Barney, Jay B.
32
Keuper, Frank
32
Ratten, Vanessa
32
Ahlert, Dieter
31
Kleinaltenkamp, Michael
31
Piercy, Nigel
31
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Springer Fachmedien Wiesbaden
351
National Bureau of Economic Research
71
Edward Elgar Publishing
70
American Marketing Association
69
IGI Global
61
Verlag Dr. Kovač
50
Springer-Verlag GmbH
49
Haufe-Lexware GmbH & Co. KG
44
Books on Demand GmbH <Norderstedt>
37
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
De Gruyter Oldenbourg
35
Harvard Graduate School of Business Administration
32
OECD
29
W. Kohlhammer GmbH
29
Springer International Publishing
25
Verlag Franz Vahlen
25
Uni-Taschenbücher GmbH
24
Campus Verlag
22
Information Resources Management Association
22
Wiley-VCH
21
UVK Verlagsgesellschaft mbH
19
Fördergesellschaft Marketing an der Universität Augsburg
18
NetLibrary, Inc
18
Walter de Gruyter GmbH & Co. KG
18
Eric Cuvillier <Firma>
17
Harvard Business Review Press
17
Springer Gabler <Firma>
17
Duncker & Humblot
15
Erich-Schmidt-Verlag <Berlin>
15
Fachhochschule Reutlingen / European School of Business
15
Shaker Verlag
14
Helmut-Schmidt-Universität
13
AMACOM
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Erasmus Research Institute of Management
11
Nomos Verlagsgesellschaft
11
RWTH Aachen
11
Academy of Marketing Science
10
epubli GmbH
10
Horváth & Partners
9
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SpringerLink / Bücher
1,134
Journal of business research : JBR
445
Springer eBook Collection
397
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
227
Gabler Edition Wissenschaft
219
Europäische Hochschulschriften / 5
192
Springer eBook Collection / Business and Economics
186
Long range planning : LRP ; international journal of strategic management
184
Technological forecasting & social change : an international journal
183
Harvard business review : HBR
163
Lehrbuch
150
Harvard-Business-Manager : das Wissen der Besten
146
Journal of business strategy
145
Business horizons
125
Business strategy and the environment
125
Research
124
Journal of business ethics : JOBE
119
Journal of strategy and management
119
Strategy & leadership : a publication of Strategic Leadership Forum
118
Premier reference source
116
Management decision : MD
114
Management science : journal of the Institute for Operations Research and the Management Sciences
109
European journal of marketing : EJM
98
California management review
94
Technology analysis & strategic management
93
essentials
86
International journal of production economics
85
Springer eBook Collection / Business and Management
83
European management journal
82
Journal of marketing management : MM
81
Working paper / National Bureau of Economic Research, Inc.
81
Edward Elgar E-Book Archive
78
Journal of marketing education : JME
78
Journal of strategic marketing
77
Berichte aus der Betriebswirtschaft
76
Journal of the Academy of Marketing Science
76
Schriftenreihe Strategisches Management
76
International business review : the official journal of the European International Business Academy
75
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
75
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
11,300
RePEc
6,389
Other ZBW resources
2,106
BASE
1,849
USB Cologne (business full texts)
347
EconStor
336
OLC EcoSci
127
ArchiDok
10
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date (oldest first)
1
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
2
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
3
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
4
Kurs Zukunft :
Marketing
u. d. "echte" Wende
Lettau, Hans-Georg
-
1987
Persistent link: https://www.econbiz.de/10000726357
Saved in:
5
Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin
-
1987
Persistent link: https://www.econbiz.de/10000727313
Saved in:
6
European business strategies : an analysis of Europe's top companies
Lynch, Richard L.
-
1990
Persistent link: https://www.econbiz.de/10000798246
Saved in:
7
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
8
Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin
-
1991
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000822943
Saved in:
9
The managers guide to competitive
marketing
strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
10
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
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