Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hans-Jürgen Hartig; Helge-Heinz Heinker
| Year of publication: |
1990 ; 1. Aufl.
|
|---|---|
| Authors: | Hartig, Hans-Jürgen ; Heinker, Helge-Heinz |
| Publisher: |
Leipzig : Urania-Verl. |
| Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | EU-Binnenmarkt | Single European market | Deutschland | Germany | EU-Staaten | EU countries | Markenartikelindustrie | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 163 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 159 - 164 Literaturverz. S. 159 - [164] kart. : M 3.60 |
| ISBN: | 3-332-00361-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000801168