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The business and marketing env...
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Consumer behaviour
16
Konsumentenverhalten
16
Marketing
16
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Customer satisfaction
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Emotion
6
Relationship marketing
6
Großbritannien
5
United Kingdom
5
Enterprise
4
Management
4
Social Web
4
Social web
4
Unternehmen
4
Brand image
3
Brand management
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Confidence
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3
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Experiment
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International marketing
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Internationales Marketing
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Markenführung
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Service quality
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Soziales Netzwerk
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Tourism marketing
3
Tourismusmarketing
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Vertrauen
3
Absatz
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Airline
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26
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Fallstudiensammlung
7
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5
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5
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Language
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English
58
Author
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Palmer, Adrian
45
Hartley, Robert F.
13
Koenig-Lewis, Nicole
11
Ackermann, Claire-Lise
3
Hartley, Bob
3
Asaad, Yousra
2
Huo, Qunying
2
Vichiengior, Tunyaporn
2
Bejou, David
1
Blumrodt, Jens
1
Boissy, Stephanie
1
Claycomb, Cindy
1
Cliquet, Gérard
1
Divakaran, Pradeep Kumar Ponnamma
1
Gallagher, Damian
1
Ingold, Anthony
1
Jones, Lisa Elinor Medi
1
Koening-Lewis, Nicole
1
Marquet, Morgan
1
Mathel, Virginie
1
Matkovskyy, Roman
1
McCole, Patrick
1
McMahon-Beattie, Una
1
Moll, Alexander
1
Organ, Kate
1
Probert, Jane
1
Søndergaard, Helle Alsted
1
Ting, Lucy
1
Xu-Priour, Dong Ling
1
Zhao, Anita Lifen
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Journal of marketing management : MM
5
Journal of customer behaviour
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Direct marketing : an international journal
2
The journal of applied business research
2
Destination branding : creating the unique destination proposition
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Going global: implementing international business operations
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The international journal of bank marketing : IJBM
1
The marketing book
1
The marketing review
1
The secure online business handbook : a practical guide to risk management and business continuity
1
The service industries journal
1
The spread of yield management practices : the need for systematic approaches ; with 13 tables
1
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ECONIS (ZBW)
OLC EcoSci
30
Other ZBW resources
21
USB Cologne (EcoSocSci)
16
RePEc
1
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The business environment
Palmer, Adrian
;
Hartley, Bob
-
2009
-
6th ed.
Persistent link: https://www.econbiz.de/10003752862
Saved in:
2
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2006
-
5th. ed.
Persistent link: https://www.econbiz.de/10003171036
Saved in:
3
The business and marketing environment
Palmer, Adrian
;
Hartley, Bob
-
1999
-
3rd ed
Persistent link: https://www.econbiz.de/10001354944
Saved in:
4
Management mistakes & successes
Hartley, Robert F.
-
1991
-
3. ed.
Persistent link: https://www.econbiz.de/10000827356
Saved in:
5
Marketing mistakes
Hartley, Robert F.
-
1995
-
6. ed.
Persistent link: https://www.econbiz.de/10000532366
Saved in:
6
Marketing mistakes and successes
Hartley, Robert F.
-
1998
-
7. ed
Persistent link: https://www.econbiz.de/10000643268
Saved in:
7
Marketing mistakes
Hartley, Robert F.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697593
Saved in:
8
Marketing mistakes
Hartley, Robert F.
-
1989
-
4. ed
Persistent link: https://www.econbiz.de/10000083644
Saved in:
9
Marketing mistakes and successes
Hartley, Robert F.
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10003075553
Saved in:
10
Management mistakes and successes
Hartley, Robert F.
-
2008
-
9. ed.
Persistent link: https://www.econbiz.de/10003449469
Saved in:
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