Prologue. The magic of connected strategy -- The connected strategy framework -- Part I. The rewards of connected strategies: Breaking the trade-off between superior customer experience and lowering costs -- Workshop 1: Using connectivity to provide superior customer experiences at lower costs...

"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply...

Rahmenbedingungen der Zusammenarbeit -- Wettbewerbsstrategien im Handel -- Vertikale Zusammenarbeit als strategische Perspektiverweiterung -- Potenziale und Konflikte der vertikalen Zusammenarbeit -- Efficient Consumer Response -- Beziehungsmanagement.