//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Standardization of marketing-p...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internationales Marketing
5,280
International marketing
5,099
Multinationales Unternehmen
750
Marketingmanagement
742
Marketing management
726
Transnational corporation
714
Consumer behaviour
687
Konsumentenverhalten
687
Brand management
617
Markenführung
617
Welt
598
World
598
Globalisierung
519
Globalization
503
International market entry
444
Internationaler Markteintritt
444
Deutschland
423
Theorie
416
Theory
416
USA
413
Export
409
United States
407
Germany
395
KMU
346
SME
346
Markenimage
344
Brand image
343
China
298
Kulturelle Identität
273
Cultural identity
271
Marketing
267
Unternehmenserfolg
237
Firm performance
236
Brand
216
Markenartikel
211
Schwellenländer
207
Emerging economies
205
EU countries
180
EU-Staaten
180
Strategisches Management
180
more ...
less ...
Online availability
All
Undetermined
1,061
Free
341
Type of publication
All
Article
3,039
Book / Working Paper
2,182
Journal
62
Type of publication (narrower categories)
All
Article in journal
2,240
Aufsatz in Zeitschrift
2,240
Aufsatz im Buch
780
Book section
780
Graue Literatur
502
Non-commercial literature
502
Hochschulschrift
354
Collection of articles of several authors
317
Sammelwerk
317
Thesis
282
Lehrbuch
233
Textbook
204
Arbeitspapier
187
Working Paper
187
Bibliografie enthalten
157
Bibliography included
157
Aufsatzsammlung
137
Case study
133
Fallstudie
133
Konferenzschrift
100
Reprint
73
Conference proceedings
70
Amtsdruckschrift
60
Government document
60
Glossar enthalten
44
Glossary included
44
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Guidebook
22
Ratgeber
22
Statistik
21
Fallstudiensammlung
20
Mehrbändiges Werk
19
Multi-volume publication
19
Bibliografie
17
Systematic review
17
Übersichtsarbeit
17
Conference paper
13
Konferenzbeitrag
13
more ...
less ...
Language
All
English
4,217
German
909
French
45
Italian
35
Spanish
33
Polish
23
Hungarian
13
Bulgarian
5
Russian
5
Swedish
5
Danish
3
Dutch
3
Norwegian
3
Romanian
3
Czech
2
Portuguese
2
Ukrainian
2
Arabic
1
Finnish
1
Croatian
1
Japanese
1
Slovak
1
Slovenian
1
Serbian
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Kotabe, Masaaki
30
Czinkota, Michael R.
29
Douglas, Susan P.
26
Cavusgil, S. Tamer
24
Ronkainen, Ilkka A.
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
22
Meffert, Heribert
20
Keegan, Warren J.
19
Sander, Matthias
19
Swoboda, Bernhard
19
Zentes, Joachim
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Ghauri, Pervez N.
17
Solberg, Carl Arthur
17
Steenkamp, Jan-Benedict E. M.
17
Fantapié Altobelli, Claudia
16
Leonidou, Leonidas C.
16
Manrai, Ajay K.
16
Meissner, Hans Günther
16
Mooij, Marieke K. de
16
Sheth, Jagdish N.
16
Zou, Shaoming
16
Berndt, Ralph
15
Cateora, Philip R.
15
Katsikeas, Constantine S.
15
Sousa, Carlos M. P.
15
Kaynak, Erdener
14
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Johansson, Johny K.
13
Laroche, Michel
13
Müller, Stefan
13
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
more ...
less ...
Institution
All
American Marketing Association
10
GATE Germany, Konsortium Internationales Hochschulmarketing
10
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Donecʹkyj Nacionalʹnyj Universytet
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institute of Marketing
2
Institute of Southeast Asian Studies / ASEAN Economic Research Unit
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
School of Business <Ottawa> / International Business Study Group
2
Société pour l'Expansion des Ventes de Produits Agricoles et Alimentaires <Paris>
2
Springer-Verlag GmbH
2
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
2
USA / International Trade Administration
2
more ...
less ...
Published in...
All
International marketing review
135
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Europäische Hochschulschriften / 5
35
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
The journal of business & industrial marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
496
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
1
more ...
less ...
Showing
1
-
10
of
5,283
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Arbeitsbericht über den Außenwirtschaftstag Nordrhein-Westfalen : 03. Juni 1993, Duisburg
1993
Persistent link: https://www.econbiz.de/10000883007
Saved in:
2
Market structure, international trade and relative wages
Oliveira-Martins, Joaquim
-
1993
Persistent link: https://www.econbiz.de/10000883134
Saved in:
3
Il ruolo dei consorzi all'esportazione nel processo di internazionalizzazione delle imprese di minori dimensioni
De Luca, Patrizia
-
1992
Persistent link: https://www.econbiz.de/10000883415
Saved in:
4
Competizione multidimensionale : quale azienda globale?
Bussolo, Maurizio
(
contributor
);
Zara, Stefano
(
contributor
)
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000883648
Saved in:
5
Horizontale Kooperation als Markteintrittsstrategie im internationalen Marketing
Mengele, Jürgen
-
1994
Persistent link: https://www.econbiz.de/10000884083
Saved in:
6
Marktbearbeitungsoptionen für Catering-Unternehmen in osteuropäischen Ländern
Dietrich, Martin
-
1994
Persistent link: https://www.econbiz.de/10000884459
Saved in:
7
Internationale Werbung in supranationalen Fernsehprogrammen : Möglichkeiten und Grenzen aus Sicht der Werbetreibenden in Europa
Stelzer, Matthias
-
1994
Persistent link: https://www.econbiz.de/10000885263
Saved in:
8
Standort Singapur : Ausgangspunkt für die Marktbearbeitung Südostasiens
Breuer, Jörg
-
1994
Persistent link: https://www.econbiz.de/10000886496
Saved in:
9
Finance and insurance issues in relation to trade efficiency : consideration of guidelines on key sectors for trade efficiency: banking sector
Wille, John R.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000887212
Saved in:
10
Consideration of guidelines on key sectors for trade efficiency: business information for trade
1994
Persistent link: https://www.econbiz.de/10000887213
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->