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Sexton, Donald E.
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Journal of advertising research
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Handbook of research on customer equity in marketing
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Irwin series in quantitative analysis for business
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Determining good and bad credit risks among high- and low-income families
Sexton, Donald E.
- In:
The journal of business : B
50
(
1977
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003678639
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2
Managing brands in a prickly digital world
Sexton, Donald E.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011397037
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3
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
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4
Implementing marketing return metrics in organizations
Sexton, Donald E.
- In:
Handbook of research on customer equity in marketing
,
(pp. 431-447)
.
2015
Persistent link: https://www.econbiz.de/10010483416
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5
Evaluating urban growth policies with a systems simulation
Sexton, Donald E.
- In:
Management science : journal of the Institute for …
25
(
1979
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10002799889
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6
Value above cost : driving superior financial performance with CVA®, the most important metric you've never used
Sexton, Donald E.
-
2009
Persistent link: https://www.econbiz.de/10003752244
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7
Measuring multinational enterprise marketing performance
Sexton, Donald E.
- In:
Multinational enterprise management strategies in …
,
(pp. 89-107)
.
2016
Persistent link: https://www.econbiz.de/10011500328
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8
Women in magazine advertisements
Sexton, Donald E.
;
Haberman, Phyllis
- In:
Journal of advertising research
14
(
1974
)
4
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002799929
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9
A process model for the family planning decision
Farley, John U.
;
Sexton, Donald E.
- In:
Marketing planning models
,
(pp. 209-239)
.
1982
Persistent link: https://www.econbiz.de/10002140441
Saved in:
10
Marketing and management science. A synergism
Clark, William Allan
;
Sexton, Donald E.
-
1970
Persistent link: https://www.econbiz.de/10000576063
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