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CRM definitions - defining customer relationship marketing and management
Shaw, Robert - In: Customer Relationship Management : the ultimate guide …, (pp. 23-27). 2001
Persistent link: https://www.econbiz.de/10003521802
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CRM measurement: measure up ... or shut up!
Shaw, Robert - In: Customer Relationship Management : the ultimate guide …, (pp. 269-275). 2001
Persistent link: https://www.econbiz.de/10003521978
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Return on ideas
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10008651767
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Database marketing
Shaw, Robert; Stone, Merlin - 1989
Persistent link: https://www.econbiz.de/10000808470
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Development reconsidered : bridging the gap between government and people
Owens, Edgar; Shaw, Robert - 1972
Persistent link: https://www.econbiz.de/10000556226
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The North Sea oil and gas supply industry : 1977-1990
Newlands, David; Shaw, Robert; Jones, Peter - 1983
Persistent link: https://www.econbiz.de/10003591907
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The metaphysical foundations of political economy in China and the West
Shaw, Robert Keith - In: The political economy of Chinese finance, (pp. 15-35). 2016
Persistent link: https://www.econbiz.de/10011549438
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Marketing payback : is your marketing profitable?
Shaw, Robert; Merrick, David - 2005
Persistent link: https://www.econbiz.de/10002259734