Marketing payback : is your marketing profitable?
Robert Shaw and David Merrick
| Year of publication: |
2005
|
|---|---|
| Authors: | Shaw, Robert ; Merrick, David |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 511 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Formerly CIP |
| ISBN: | 0-273-68884-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002259734